From the Waldviertel for the Waldviertel.
A small countryside near Vienna in Austria, where the heart of Sonnentor lies among the lush fields that have been growing true herbs that heal for decades. In the 80s, it was common for the villagers in the countryside to move away to the cities. But that wasn’t what Johannes Gutmann had in mind, Hannes wanted to work and live in Waldviertel.
Many local farmers turned their farms to monocultures, because that was the right thing to do to achieve economic survival. Johannes knew there was another way. Above all, he was sorry for the splendid herbs that grew in the fields that were plucked out and thrown away.
Organic right from the start.
Johannes was already a passionate organic-advocate even before when the word organic existed. In the 1980s, there was not much thought given to food – where it came from, what was in it and how it was grown. Johannes, however, had a feeling that organic farming is the best path for health, the environment and our future. And so, he had an inspiring idea.
An idea that was not received with open arms or enthusiasm: Distributing regional organic products under a traditional Waldviertel symbol – the sun with its 24 rays. His idea was ridiculed back in 1988. But this didn’t deter Johannes. As a one-man company, the then 23-year-old, started to travel from farmer’s market to farmer’s market, selling his herbs. Soon, he became well known, not just because of his organic products which were a success, but also because of his traditional leather pants that he had inherited from his family, and round red glasses.
Slowly, he won over some farmers for his herb business. Grandma Zach, the Bauer family and Kurt Kainz were the first to believe in Johannes. Today, more than 200 farmers belong to the SONNENTOR Family.
All the best from the region “World”.
Although SONNENTOR calls the Waldviertel home, it is also a citizen of the world as the Waldviertel is limited in what it can produce. This is where partners and friends all over the world help. SONNENTOR has a regular exchange with farmers and their families in Romania, Albania, Nicaragua, Tanzania, New Zealand, China, Spain and Kosovo. We know each other and appreciate mutual trust and “fair trade”.
Compostable and a truly eco-friendly packaging.
Not only biodegradable, Sonnentor herbs and teas are 100% made using compostable materials including the plastic like film used to protect the herbs which are made by plant cellulose fibres!
- All boxes are FSC®-certified
- No more plastic windows for better aroma protection
- Improved aroma protection, no cellophane needed around boxes
- Renewable raw materials
- Print colour has been replaced with compostable colour
- Unbleached paper made from fibers of textile banana and wood
- Spice bags made from wood foil
Direct trade.
Direct trade is also fair! By direct trade, Sonnentor works directly with the farmers and Sonnentor organic farmers receive fair prices for their produces, which means 0.00% risk on price speculation and middle trade. Through direct trade, Sonnentor is also able to work closely with small scale organic farmers on the high standards to produce herbs and spices with true healing benefits.
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